sports marketing
-
“We”
A few days ago, I was in a grocery store and overheard a couple of young men discussing the Bills’ prospects for the upcoming season. One of the fellows kept referring to the team as “we” (e.g., “We need to get consistent production from James Cook!”). I cringe a little bit when I hear sports Continue reading
About Me

Researcher. Marketer. Teacher. Father of adult children and dogs. 20th Century holdover. Central New York native. Long-suffering Buffalo Bills fan. History nerd. Traveler. Vintage advertising enthusiast. Hat wearer.