consumer behavior
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The Ideal State
When illusion spin her netI’m never where I want to be – Peter Gabriel One of the marketing courses I have taught over the years is Consumer Behavior — an overview of the psychological and social factors that influence how and why we buy. In that course, we talk about how everything starts with the… Continue reading
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I Got a Dear John Letter from My Podcast App
One of the concepts I’ve taught in my consumer behavior course over the years is “cognitive lock-in.” That refers to a type of customer loyalty that can exist with technology products, wherein the user gets comfortable with the particulars of an interface over time and is reluctant to switch to a competitor simply because they… Continue reading
About Me
Researcher. Marketer. Teacher. Father of adult children and dogs. 20th Century holdover. Central New York native. Long-suffering Buffalo Bills fan. History nerd. Traveler. Vintage advertising enthusiast. Hat wearer.