hedonic treadmill
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The Ideal State
When illusion spin her netI’m never where I want to be – Peter Gabriel One of the marketing courses I have taught over the years is Consumer Behavior — an overview of the psychological and social factors that influence how and why we buy. In that course, we talk about how everything starts with the… Continue reading
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Situational Philosophy
Nothing to do. Nowhere to go. No one to be. The three previous sentences express a concept I’ve come across in some Buddhist sources. The idea is that we have to free ourselves of thinking that we need to obtain something or become someone beyond the status quo in order to be satisfied. It is… Continue reading
About Me
Researcher. Marketer. Teacher. Father of adult children and dogs. 20th Century holdover. Central New York native. Long-suffering Buffalo Bills fan. History nerd. Traveler. Vintage advertising enthusiast. Hat wearer.